Tetra Pak uses connected packaging to explain sustainability plans

Tetra Pak uses connected packaging to explicate sustainability plans

Tetra Pak, the food processing and packaging solutions visitor, is working closely with its customers and suppliers to provide safe food. The brand has been focusing on sustainability and working on innovative ways of incorporating information technology into all aspects of its processes. It wants to accept consumers along this route past sharing these efforts and educating them on environmental problems.

For the second year in a row, Appetite Artistic Solutions has helped them spread and promote their sustainability message past merging Tetra Pak'southward commitment to the environment with Appetite'southward expertise in web app creation and marketing.

Tetra Pak wanted to find a way to inform and educate consumers nigh its sustainable packaging efforts in a fun and engaging mode through gamification. Ambition achieved that through connected packaging, by creating games that were institute through the scanning of QR codes on the Tetra Pak packages. Additionally, it produced social media templates to be shared on Tetra Pak's social channels.

The games had the themes of renew, reduce, and recycle, with three games related to these topics. They were all hosted on one URL, then every time someone visited the URL by scanning the QR code, information technology would randomly and automatically load a unlike game, guaranteeing a different feel for every visit. The social media templates helped to generate awareness about the games and to educate consumers on Tetra Pak'southward sustainability.

In full, Appetite delivered Tetra Pak the game design, game development and build, social media assets, and access to an admin dashboard that tin be used for data collection. Results take been quite impressive and continue to grow. Then far, there accept been 43,397 scans on packaging, 49,584 users played the game, which lead to 513,951 website page views with 2 minutes average time spent on the page.

Earlier, in November, Tetra Pak unveiled the findings from its 13th global research study, in partnership with Ipsos, showing that food prophylactic is a major effect for society. The same number of respondents believe that Covid-nineteen is a "real threat." Business for the surround remains strikingly powerful, pointing towards a dilemma in the consumers' minds as they try to balance the critical priorities of human existence through safe food and sustainability of the planet nosotros live on.

In addition, 77% of consumers run across nutrient waste as a key claiming, while sixty% of consumers globally say they worry nigh the nutrient they buy being hygienic and rubber. A majority not simply believe that improving food safety is the responsibility of manufacturers, they come across it every bit the number 1 upshot that companies need to tackle now and in the future.

This article was originally published on www.aipia.info

AIPIA and Packaging Southern asia are pleased to announce a new virtual Smart Packaging effect for India and South Asia. The stand-alone event volition focus on some of the critical issues facing India'south burgeoning Food & Beverage and Pharmaceutical sectors – Sustainability/Food Waste & Food Rubber/Secure Supply Chains/Consumer Appointment. If you'd like to annals your interest as either a delegate or sponsor, please contact united states at conference@ippgroup.in

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